AwesomenessTV, Verizon Invest In Latino Digital Network Mitu


The company has raised $27 million during its latest round of funding.

Latino-focused digital media firm Mitu has raised $27 million in funding from investors that include AwesomenessTV, Verizon and WPP Digital.

Existing investors including early Maker Studios baker Upfront Ventures also are participating in the round, which brings Mitu's total funding to $43 million. 

Mitu, which works with a network of 6,000 YouTubers and other digital talent that speak to Latino audiences, receives 2 billion global monthly views 

"Mitu's connection into Latino youth culture and creators is impressive," ATV CEO Brian Robbins said Wednesday in a statement. "They have been very successful creating content and a brand for this rapidly growing audience. Through this investment we can work with them to accelerate their programming and distribution even further as demand for branded, premium digital first content continues to increase."
Added Verizon Ventures' Ed Ruth: "With billions of global monthly views, Mitu has built a compelling media brand that attracts a large Millennial audience. We're thrilled to support Mitu's growth in reshaping the Latino media landscape." 
Mitu plans to invest in its product and technology in 2016 to expand its content publishing platform and audience data tools, launch an influencer marketing program and grow its lineup of apps.