The Latest Trend for Back-to-School: Designer Labels
Balmain and Gucci are hot for kids, too.
For some tots, the essential back-to-school checklist includes not just pencils and notebooks, but also $860 Gucci backpacks and $3,645 Balmain shearling coats. And let’s not forget an outfit for picture day, for which only a $315 Dolce & Gabbana dress will do.
There are no better models for these mini-me collections than highly photographed celeb spawn of the North West, Blue Ivy Carter or Apple Martin variety. After all, it was the impeccably dressed North West who served as inspiration for Olivier Rousteing’s Balmain childrenswear.
In addition to the designer duds, cool kids are picking up Yeezy Boosts, Birkenstocks, Victoria's Secret backpacks and Steph Curry's divisive Under Armour kicks for their return to the classroom, according to recently released Google data.
Check out some of the designer pieces below — because it's never too early to teach kids the difference between Balmain and Burberry.