BAFA red-carpet treatment through Orange
EmptyLONDON -- U.K. mobile operator Orange will broadcast a special live, red-carpet event for its mobile television service and Web portal at this year's Orange British Academy Film Awards, it was announced Tuesday.
Fans of fashion and celebrity will be able to watch all the red-carpet action unfold Feb. 11 on the Orange Web site, and Orange 3G mobile users will be able to watch the lineup of fashion hits and misses live on their handsets.
"We are always looking at ways of bringing the spirit and excitement of the Orange British Academy Film Awards to a wider audience," Hattie Evans, head of film at Orange, said. "With the live red-carpet program on orange.co.uk and Orange mobile TV, our customers can get a real slice of the glamour and gossip wherever they are."