Ballantyne ships d-cinema projectors to China

60 NEC units to be sent by early next year

Ballantyne Strong said Wednesday that it has booked a deal to ship 60 NEC digital cinema projectors to Beijing SunWah World Management for installation in movie theaters throughout China.

Initial projector shipments are expected to begin in the third quarter, with the order to be completed by early next year, the Omaha, Neb.-based vendor said.

Ballantyne also announced the opening of a new office in Shanghai, its second in China, to support regional sales, marketing and customer service efforts. The company has plans to open a Taiwan office this year as well.

"China continues to be a very strong and accelerating market opportunity for us, and we are pleased to further expand our base of relationships to Beijing SunWah World Management," Ballantyne chief John Wilmers said. "Our investment in establishing local offices throughout the country, including Ballantyne's newly opened office in Shanghai, demonstrates a long-term commitment to this important market and has begun to yield substantial benefits such as this new relationship."

Ballantyne offers a range of digital cinema products and services, including turnkey d-cinema installations.