BAMTech Names Amazon's Michael Paull as CEO

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Michael Paull

The appointment comes as MLBAM's Bob Bowman steps back from an operational role at the company partially owned by Disney and the NHL.

Longtime Amazon video executive Michael Paull has been named the new CEO of BAMtech, the video streaming startup owned by MLB Advanced Media, Disney and the National Hockey League. 

BAMTech was developed out of MLBAM as a provider of streaming technology to such over-the-top services as HBO Now and WWE Network. Last year, MLBAM spun BAMTech out into a stand-alone company and sold a third of the business to Disney in a deal that valued it at $3 billion. As part of the transition, MLBAM president and CEO Bob Bowman began to search for a BAMTech CEO so that he could step back from an operational role within the new stand-alone business, though he remains on the company's board. 

Paull, who will start in March and report to BAMTech's board of directors, will assume that role, guiding the business as it transforms into an independent company. He will also work with Disney on the launch of a stand-alone ESPN service. 

"Michael is a talented and accomplished executive who shares our collective vision for BAMTech as it aggressively explores new means to acquire and distribute video content,” said MLB commissioner Robert D. Manfred. "We are confident Michael will deliver on the incredible potential and promise this venture has for building powerful viewing experiences for its clients and their customers."

Paull, who has worked at Sony, Fox and Time Warner, joined Amazon in 2012, overseeing a number of the e-commerce giant's media products, including its push into the development of original content via its Prime Video banner. He also led the development of Prime Music. He most recently served as vice president digital video at Amazon.

"The team at BAMTech has created a best in class over-the-top video streaming platform allowing them to develop innovative solutions for their customers," said Paull. "I am grateful to have the opportunity to work with this highly accomplished team and want to thank Major League Baseball and The Walt Disney Company for this exciting opportunity."