Band of Outsiders Is Disbanding — and Rebranding Again

BOA_getty - H 2016
Ray Rochlin/Getty

BOA_getty - H 2016

Second time's a charm?

Well, that didn't last long. Band of Outsiders is going through another relaunch, just months after a rebranded version of the collection was presented at New York Fashion Week in September.

The fashion label, founded by former CAA talent agent Scott Sternberg in 2004 before it shuttered in 2015, is said to be relaunching with a new creative team. Antwerp, Belgium-based designers Niklaus Hodel, Matthias Weber and Florian Feder have been given the boot after they failed to impress, "reaching to re-create the brand's signature apathetic, 'outsider' aesthetic" with a collection that "felt a little unoriginal."

Instead, brand director Daniel Hettmann and designer Angelo Van Mol, along with other undisclosed members, will take the helm, according to WWD.


#BandOfOutsiders - coming soon

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The fashion trade reported that Band of Outsiders' new collection for fall 2017 will focus solely on menswear and be unveiled by appointment at men's fashion weeks in Paris and New York. Antony Verbaeys, managing director of CLCC, told the fashion trade that the spring 2017 range previously shown in September won't be produced.

Band of Outsiders — once beloved by Rashida Jones, Frank Ocean, Kirsten Dunst and Jason Schwartzman during the Sternberg-helmed era — went bankrupt in 2015. The brand's creditor, Belgian holding company CLCC SA, revived the label after it was unable to sell the intellectual property and remaining inventory or collect the $2 million that was owed.

Perhaps the second time around will work out better.