Banff World Television Festival to Honor Netflix

Canadian TV festival to honor the U.S. video streaming giant as it shakes up local content carriers.

TORONTO -- This should set the cat among the pigeons.

Netflix, now competing in Canada with domestic broadcasters, cable and satellite TV operators, is to be honored at the 2011 Banff World Television Festival.

The innovation award for the online video streaming giant, to be received in person by Ted Sarandos, chief content officer at Netflix, comes as Canadian players increasingly roll out their own authorized video streaming sites to keep viewers and subscribers from flocking to a recently-launched Netflix Canada service.

California-based Netflix launched in Canada as a streaming-only service, a move to be followed in the U.S. market as it experiences for the first time a fall in cable TV subscriptions and a drop-off in DVD sales.

The 32nd annual Banff World Television Festival is set to run from June 12-15, 2011 in the Canadian Rockies.