Banijay France to Launch Reality Content Division

Florence Favard will run the new unit at the international media company.


PARIS - French production powerhouse Banijay is keeping it real with a new Reality Content division, the group said on Wednesday.

Florence Favard will head up the new division and will work alongside Lucie Cabourdin who will be in charge of Creation and Development of Banijay Productions France.

Run by Alexia Laroche-Joubert and Lionel Valaneix, Banijay has become a force on the global entertainment content circuit with several hit reality show formats including Dilemma, My Parents Are Gonna Love You and On Stage With My Idol.