Banijay Group Appoints Marco Bassetti CEO

The European reality format producer and distributor also takes a 50 percent stake in Bassetti’s Italian production company Ambra Media.

PARIS -- European reality format producer and distributor Banijay Group has appointed former Endemol executive Marco Bassetti as CEO, and taken a 50 percent stake in Bassetti’s production company Ambra Media. 

The group’s stake in Ambra will be the company’s first move into Italy, adding another major European TV market to Banijay’s broad reach.

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“In five years Banijay’s growth and success has exceeded our expectations and it is time to bring in a strong new presence with the skills and the energy to help us achieve our goal of being one of the top three companies in our industry,” said Banijay president Stephane Courbit in a statement. Banijay currently has a presence in 12 European countries, Australia and the U.S., where it produces MTV’s Styl’D and Oxygen’s Love Games under the Bunim-Murray banner.

Bassetti founded Endemol Italy in 1997 and served as managing director and then president until 2004, and returned to Endemol Group in 2007. He served as COO, president and CEO of the group until his departure in April 2012. At Banijay, he’ll oversee the company’s growth in existing markets and develop new business.  

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“Marco is one of the most accomplished executives working in television today. I am thrilled to welcome him to the group and excited to work with him as we continue to grow and expand,” added Courbit.

Along with Bassetti’s hire, evp Francois de Brugada will be promoted to COO.