Banksy's 'Exit' to premiere at Sundance

Film, narrated by Brit Rhys Ifans, is fest's Spotlight Surprise

The infamous (and anonymous) graffiti artist Banksy is pulling what may be his biggest prank ever at Sundance -- with the help of fellow Brit Rhys Ifans.

The guerrilla pseudo-documentary "Exit Through the Gift Shop," billed as "A Banksy Film" and narrated by Ifans, will have its world premiere Sunday night at the Library Center Theater as the fest's Spotlight Surprise.

Cinetic Media is repping sales for the stealth project. Hopes are that an adventurous distributor will pony up as many millions for the film as Banksy earns for the "street art" he secretly leaves in urban spaces. Several of his works have appeared on Park City walls this week.

Insiders say "Exit" takes audiences on hairpin twists and turns as it chronicles renegade urban artists and pranksters from around the world.

The film is billed as an exploration of street art. According to a description, "Los-Angeles based filmmaker Terry Guetta set out to record this secret world in all it's thrilling detail. For more than eight years, he traveled with the pack, roaming the streets of America and Europe, the stealthy witness to the world's most infamous vandals. But after meeting the British stencil artist known only as 'Banksy,' things took a bizarre turn."

Jaimie D'Cruz of U.K.-based Keo Films produced the project.

Holly Cushing and James Gay-Rees exec produced. But whether the artist known as Banksy helmed the film himself is still a mystery.

"Sundance has shown films by unknown artists, but never an anonymous one," said fest director John Cooper. He described the film as "part personal journey and part expose on the art world, with its mind-altering mix of hot air and hype."

Adding to questions surrounding the film, U.K. crop circle hoaxter John Lundberg was said to be enlisted by Banksy for stealth promotion. However, a spokesperson for the film said Lundberg had no involvement with it.

More Sundance coverage  
"Exit" is a separate project from "docuBANKSY," an in-the-works documentary about the artist discovered last year on the Internet.

Much like Banksy's work, more about the film can be easily found now in Park City, hidden in plain sight.
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