Barbie headed to the big screen
Universal acquires rights; 'Julia' producer on boardHollywood screens are usually populated by Barbies, but now the real Barbie is on her way to the big screen.
After months of negotiations, Universal has acquired the rights to the iconic Mattel toy to make a live-action feature.
Laurence Mark, whose credits include "Jerry Maguire" and "Julie & Julia," is producing.
Columbia has entered into negotiations to pick up He-Man, another Mattel property.
Mattel did OK a straight-to-home animated Barbie movie, which Universal currently distributes.
It is unclear how the toy will translate. Barbie's full name is Barbara Millicent Roberts; is sometimes a high school teen, but at times a pilot, military officer, teacher or astronaut; drives a slew of cars; dates a man named Ken; and has friends straight out of a United Colors of Benetton ad.
Barbie general manager/Mattel senior vp Richard Dickson and Barbie vp entertainment Rob Hudnut will executive produce.
Executive vp Tracy Falco will oversee the project for Universal.
Mattel is repped by CAA.