Barneys New York Launches a Print Magazine
Following in the footsteps of Net-a-Porter, Barneys New York will debut its digital editorial endeavor, The Window, as a print publication, available beginning Feb. 13.
The department store announced Thursday that its popular, shop-able editorial site, The Window, will debut as a seasonal print publication, offering "a curated selection of this season’s women’s ready-to-wear, shoes, bags and jewelry," as well as a more contextual, in-depth look at the culture of the "Barneys New York world."
Barneys New York COO Daniella Vitale explained that the fast growth and success of the digital version of The Window made the transition to print publication a natural one. “Our customers are incredibly responsive to our edit — The Window serves as a portfolio of all that Barneys represents and is special in the fact that it offers a highly visual experience through elevated photography, graphics and editorial.”
The first women's issue of The Window, available for download on the Barneys New York iPad app and in flagship stores on Feb. 13, will feature contributions from W Magazine and T: The New York Times Style Magazine writer Christopher Petkanas, as well as photographs by Christian MacDonald and Ilan Rubin. Readers can also look forward to exclusives including an interview with Isabel Marant and an inside look at the Paris studio of Paco Rabanne's creative director, Julien Dossena.
A men's edition of the publication will launch in fall 2015.