BBC Launching Weekly News Show on Facebook Watch in U.S.

BBC HQ in London

'Cut Through the Noise' will be the first news program on Facebook's on-demand service from a non-U.S publisher.

BBC News is heading to Facebook Watch.

The British public broadcaster announced Wednesday it will launch its weekly news show Cut Through the Noise on Facebook's on-demand service later this year.

Cut Through the Noise will be a made-for-mobile show that will tackle a different issue each week, presented from BBC News' Washington, D.C., bureau or from the field. It will be the first program from a non-U.S. publisher to be carried on Facebook's nascent service, since it was announced in 2017.

"We’re excited to be working with Facebook on this show," said Jim Egan, CEO of BBC Global News. "Social media is an important source of news and information for many Americans, so we are always looking for new ways of bringing our audiences high-quality, non-partisan news coverage they can trust from around the world."

Last month, Facebook announced that its Watch service was rolling out globally.