BBC taps Sharon Baylay as marketing chief

Former senior Microsoft executive replaces Tim Davie

LONDON -- The BBC has appointed senior Microsoft executive Sharon Baylay to its top marketing role.

Baylay is appointed director of marketing, communications and audiences, overseeing a 400-strong team at the Beeb, replacing Tim Davie who took up the reins as director of audio and music at the the corporation last year.

Baylay joined Microsoft in 1993 and was most recently general manager of the company's U.K. online services division.

"The BBC's relationship with our audience has never been more important than it is today," said the BBC director general Mark Thompson.

The BBC marketing director role is often cited as a stepping stone to more senior jobs, with Davie's predecessor Andy Duncan exiting to become chief executive of Channel 4.
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