BBC Worldwide America names new president
Ex-MTV, Nick exec Herb Scannell to grow BBC brand in U.S.BBC Worldwide has named former MTV and Nickelodeon executive Herb Scannell president of BBC Worldwide America.
Formerly president of Nickelodeon Networks and vice chairman of MTV Networks, Scannell most recently led Next New Networks, a digital media company he co-founded in 2006, until 2008. He remains a member of the board at Next New Networks.
"Herb has a tremendous track record of success in developing and extending innovative brands across multiple platforms, which is precisely the experience needed to help build the next phase for BBC Worldwide in the U.S.," said John Smith, CEO BBC Worldwide.
Scannell will be responsible for growing the BBC brand in the States, including cable channel BBC America, BBC Worldwide Productions and BBC.com.
"I've been associated with innovative brands and businesses throughout my career, and there's none more innovative in television than the BBC," Scannel said. "It's a world renowned brand with a great portfolio of businesses in the U.S. that have tremendous prospects."