BBC Worldwide, China's Mango TV to Explore Co-Productions
Mango is the online video platform of the company behind China's second-most-watched TV channel, Hunan TV.
BBC Worldwide said Monday that it has signed a memorandum of understanding with Mango TV, the online video platform of Hunan, the company behind China's second-most-watched TV channel.
The agreement will see the two companies explore opportunities to collaborate on co-productions and formats, "particularly in iconic BBC documentaries, factual entertainment programs, dramas and films targeting the Chinese and global market," according to a statement.
The MOU was signed by Ding Cheng, CEO of Mango TV, and Paul Dempsey, BBC Worldwide's president of global markets. A signing ceremony was held at the headquarters of Mango TV in Changsha in the Hunan province.
“We are delighted to be cementing our relationship with Mango TV by announcing this exciting new phase of our long-term alliance and look forward to working together towards the exchange of expertise and creation of new business models across media spaces in both China and globally,” said Dempsey.
"With the establishment of strategic partnership, we hope to achieve a win-win situation in both China and global content markets for both Mango TV and BBC Worldwide," added Cheng.
The BBC added that the deal entails "exploring opportunities that capitalize on the strengths of each party in terms of talent, creativity, production and distribution channels."
No further details were disclosed.