BBC Worldwide Launches Nordic Version of iPlayer

Subscription-based version of online video service hits markets in Sweden, Denmark and Finland.

COLOGNE, Germany - BBC Worldwide on Thursday added the Nordic territories to its iPlayer footprint, launching a subscription version of the popular online video service in Sweden, Denmark and Finland.

The VOD app will cost Scandinavian subscribers $9.50 (€6.99) a month - or $90 (€64.99) for an annual subscription. The Nordic launch follows the iPlayer’s bow in July in most major European territories, including Germany, Italy, France and Spain. The Scandinavian market, which does not dub imported programs and has a strong affinity for Brit-produced shows, could prove a prime territory for the iPlayer. The BBC is using Europe as a testing ground for its VOD service ahead of a planned U.S. launch later this year.