B.D. Fox gets in on output


B.D. Fox Independent, the full-service ad agency created in 2007 to focus on independent films, has launched a self-distribution division.

CEO Brian Fox said Monday that the new distribution initiative allows filmmakers direct access to theatrical, DVD, cable, network TV and ancillary markets as well as Hollywood marketing and distribution professionals. Using P&A funds supplied by the filmmaker or investors, B.D. Fox creates and implements a distribution strategy from concept to finish, with all revenue flowing directly back to the filmmakers. The company also can handle theater bookings, collections, creative, publicity, media buying and Internet and promotional events for any independent film.

B.D. Fox uses a staffing formula that mimics film production, with a specific team assembled for each project. Employing targeted and alternative marketing, the company regularly uses grass-roots outreach, guerrilla marketing, Internet campaigns and publicity stunts.

"Hope and Redemption: The Lena Baker Story," B.D. Fox's most recent theatrical release — for which it handled distribution, marketing and publicity — opened Friday in Atlanta and grossed $18,850 in one theater during the weekend.

Before launching B.D. Fox Independent, Fox was the CEO of B.D. Fox & Friends, which he founded in 1977 and sold in 2006.