'Bee Movie' finds DVD honey pot


Consumers were buzzing over "Bee Movie" last week when the Paramount/DreamWorks comedy topped the national DVD sales chart in its first week in release.

It's the biggest comedy to be released on DVD so far this year as well as the biggest family movie.

Miramax's "No Country for Old Men," buoyed by its best picture Oscar win, finished a strong second on the Nielsen VideoScan First Alert sales chart for the week ending March 16. The drama also topped Home Media Magazine's video rental chart for the week, generating an estimated $10.2 million in rental revenue compared with $9 million for the second-ranked "Bee Movie."

"Bee Movie" generated a combined total of about $50 million in consumer spending in its first week, or 40% of its theatrical gross of $126.6 million.

Two other new releases, Fox's "Hitman" and Disney's "Dan in Real Life," debuted at No. 3 and No. 5, respectively, on First Alert, flanking the previous week's top seller, Disney's "101 Dalmatians," which slipped to No. 4 in its sophomore week.

"Dan" debuted at No. 3 on the rental chart with estimated earnings of $8.4 million, followed at No. 4 by "Hitman" with $7.9 million.

The previous week's top renter, Paramount's "Beowulf," slipped to No. 6, behind "Into the Wild," also from Paramount, which bowed at No. 2 the previous week.

"No Country" was the top Blu-ray Disc seller for the week. "Bee Movie" only came out on standard DVD as Paramount has not yet slotted any Blu-ray releases.