Behold: Selena Gomez's First Coach Campaign Has Arrived
Someone alert the Selenators.
At this point, Selena Gomez has reached that kind of untouchable fame that comes from being both genuinely lovable and talented, but also just out of reach — not too exposed to the public. Her fame, if you will, is akin to Beyonce's seemingly impenetrable celebrity, and like the Queen and her Beyhive, Gomez has her very own devoted fan base, the Selenators.
Honestly, Gomez could step out in a garbage bag and her loyal Selenators would cause a mass shortage of Hefty bags in less than 24 hours. It's this blind devotion that has earned Gomez the coveted (not to mention, lucrative) title of most-followed person on Instagram, which is one of the reasons Coach tapped the "Bad Liar" singer as an ambassador and design collaborator in 2016. And today, her first campaign for the American fashion house has arrived.
The 24-year-old was photographed on a "laid back" set by Steven Meisel in a quintessentially Coach backdrop: a 1976 Plymouth Fury — a recurring theme in the brand's campaign history. Gomez was styled by Karl Templer as a "Coach girl about to embark on a roadtrip" in the fall 2017 ads, a look echoed by her natural beauty, created by Pat McGrath.
"Coach made me feel like family from day one," said Gomez. "Having the opportunity to grow creatively by working on a design collaboration and reaching so many girls through the Coach Foundation is important to me and I love that Coach is supportive."
In a release, she also spoke of her love of Coach's philanthropic endeavors, including the Step Up initiatives that support teen girls' education. "That is what instantly drew me to working with Coach after we had our initial meeting," she said. "Earlier this year we spent the day visiting schools with the Step Up organization, which Victor works very closely with. Days like that is why I love my job."
In addition to the photographs, Gomez will star in three videos, each celebrating a different handbag style — the Rogue, the Coach Swagger and the Edie. Each video will depict the actress-singer getting ready in NYC for a night on the town.
Her design collaboration with creative director Stuart Vevers is due out this fall.