Bell Canada plans mobile Olympics coverage

Will provide customers with 4,500 hours of Winter Games

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TORONTO -- Domestic phone giant Bell Canada plans exclusive wall-to-wall Canadian mobile coverage of the upcoming Vancouver/Whistler 2010 Olympic and Paralympic Winter Games after signing a distribution agreement with the Olympic Broadcast Media Consortium.

Beyond up-to-date competition news, Montreal-based Bell will provide 4,500 hours of 2010 Winter Games programming to its mobile phone customers and on its Bell TV direct-broadcast-satellite service in HD.

Bell phone customers will receive exclusive access to nine mobilized broadcast feeds, each offering unedited, uninterrupted coverage of real-time competition.

And Bell TV will carry 10 networks in HD, including the English networks CTV, Rogers Sportsnet, The Sports Network and OLN, and the French networks V, RDS and RIS Info Sports, along with the multi-language networks OMNI, APTN and ATN.

Bell TV also promises to get sport fans closer to the action with two "player-cams" that are dedicated for the entire game to a select player during men's hockey games, expected to be major crowd-pullers for Canadians during the Winter Games.

The mobile phone deal follows Canadian broadcaster CTV, host broadcaster of the 2010 Olympics, earlier unveiling plans for round-the-clock coverage of the Winter Games across a cluster of domestic TV networks and web-based platforms.

Besides worldwide mobile coverage of the 2010 Olympics, the International Olympic Committee has also worked to ensure mobile technology such as local WiFi connectivity and GSM coverage is available in Vancouver/Whistler to ensure the assembled media and games organizers can access up-to-date data and information via their mobile phones.