Bella Thorne Releases Controversial Eyeshadow Palettes

Bella Thorne - Philipp Plein fashion show during New York Fashion Week -Getty -H 2017
Dimitrios Kambouris/Getty Images

Her $50 and $60 palettes look a lot like the $20 Juvia's Place palettes.

Former Disney star Bella Thorne released a line of eyeshadow palettes this weekend, following in the footsteps of other stars in the makeup biz from Kylie Jenner to Rihanna. However, much like controversial photos of her topless or smoking, Thorne's entrepreneurial venture is eliciting some concern.

Her eyeshadows, priced at $50 and $60 for the Ocean Drive and South Beach palettes (Thorne's Florida theme nods to her state of birth), respectively, look suspiciously similar to $20 palettes sold by worldwide cosmetics brand Juvia's Place.

A rep from Juvia's Place tells The Hollywood Reporter, "We have no connection with [Thorne's brand Filthy Fangs]. We are not affiliated with them. Yes we are aware of the painful and awkward similarities. It’s obvious they have done little to no research or they have bluntly stolen our concept which is unacceptable. We believe in originality and the brand you have mentioned lacks that. We have chosen to be light hearted about the situation, after all makeup is supposed to be fun!!"

Others complained about the steep price of Filthy Fangs for just nine eyeshadow colors. In comparison, Rihanna's Fenty eyeshadow palettes are $59 but offer 16 colors and Kylie Cosmetics sells 14-color palettes for $44. 

Despite the price, Thorne posted Sunday that the line sold out in one day. The actress also sells other apparel on her website, including T-shirts that say "Bitch I'm Bella Thorne"; thongs with the word "Filthy" printed on them; and a Pussy Mine lingerie set, which Thorne models on the site while wearing holographic jeans and silver pumps. 

THR has reached out to Thorne's reps for comment.


Swatches you asked 4 them so I give them 2 you link in my bio for the re stock

A post shared by BELLA (@bellathorne) on


Nubian 2 Eyeshadow Palette

A post shared by Juvia's Place (@juviasplace) on

Thorne tweeted on Monday evening to speculate that both companies have the same manufacturer.