Belongings, Father's Day Edition: Kiehl’s and Marvel Launch a Manly Moisturizer

Kiehls Marvel — P 2013

If you're gonna get dad beauty cream this Father's Day, make sure there's a superhero on the box.

Can't quite swing the Virgin Galactic shuttle trip of dad's dreams this Father's Day? Fret not, and put down that tie. Kiehl's — the apothecary brand with fans in Pharrell, Michael C. Hall and Zachary Quinto — has just launched a man-centric moisturizer that packs the punch of both de-puffing caffeine and a legendary superhero.

To celebrate its new Facial Fuel Heavy Lifting Anti-Aging Moisturizer, the New York-based cosmetics giant has partnered with Marvel on a limited-edition comic book featuring Captain America as he fights evil from the comfort of Kiehl's East Village apothecary. 

Beginning June 4, the 12-page tome is free with in-store and online purchases of the manly $40 moisturizer, which promises to firm, lift and reduce wrinkles using exfoliating linseed extract, cocoa seed butter and vitamin C. As an added bonus, the Avenger also will appear on advertising materials and displays surrounding the anti-aging potion.

No, it's not a lunar vacation or even a new set of Apple ear buds. But helping dad prevent leather face will actually get him the most important Father's Day gift of all — major brownie points with mom. 

Kiehl's Facial Fuel Heavy Lifting Cream, $40.