Berlin: Boutique Sales House M-Appeal Sees Strong EFM Sales

Updated: The Berlin-based company sells Russian thriller "The Major" to Latina America and German-Lithuanian transexual documentary "Julia" to HBO for Poland and Netherlands.

BERLIN -- Boutique international sales house m-appeal has sold a raft of titles to major European and South American territories at the Berlinale's European Film Market, wrapping tomorrow.

The Berlin-based company, which represents edgy art house fare as well as more commercially oriented films, sold Russian director Yury Bykov's thriller The Major to Borsalino for Latin American DVD,VOD  and TV rights.

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Earlier sales for the film, picked up by head of sales Aleksandra Abykova before it was confirmed for a Cannes (Critics' Week) world premiere last year, include theatrical for Brazil (Tucuman Filmes), France (Zootropes Films) where it had a theatrical release, and Canal+, for French TV rights.

Other EFM sales in Berlin include J. Jackie Baier's uncompromising German/Lithuanian transexual documentary  Julia, picked up around Berlinale last year. The film, which premiered in Venice last September, sold to HBO for Poland and the Netherlands.

The company has also sold The Japanese Dog by Tudor Gurgiu, The Deflowering of Eva van End by Michiel ten Horn, My Dog Killer by Mira Fornay to Macedonia.

Maren Kroymann, m-appeal's CEO, told The Hollywood Reporter that success at this year's EFM reflected company's approach to pick up films they felt had potential as early as possible.

"We really like to step in early, not for some strategic reason, but for projects we have passion for and believe in."