Berlin: German Producers Join With Tech Start-Ups for New Cinema Solutions

Berlinale Film Tech Hub

A series of case studies at the Berlin International Film Festival will explore data-driven approaches to movie financing, production and distribution.

The German Film Producers Association has teamed up with the Propellor Film Tech Hub on a series of panel discussions and presentations looking at how technology is transforming, and disrupting, the indie film business.

Among the participants: Chris Anderson, Head of Film & TV at data group Muso, who will show how producers and distributors can tap into piracy data to better understand what audiences want to watch, and where; Maria Tanjala and Irina Albita, co-founders of Big Couch, who run digital distribution platform FilmChain, one of a growing number of new start-ups using blockchain technology to finance, distribute and collect revenues on independent productions; and Hendrik Hey, head of Welt der Wunder TV, who will present plans for a blockchain-driven platform for license trading.

“These topics will soon significantly shape and change the work of producers as well as their share of success and revenue from films,” says German producer Gian-Piero Ringel (Pina). “[This] is a platform for us to exchange with the companies and people who are helping to shape this future."

The series of panels and case studies will be held every day at 5 p.m. at the group's pavilion on the corner of Niederkirchner and Stresemann Strasse outside the European Film Market in Berlin.