Berlin inaugurates series of Keynote presentations


The Berlin International Film Festival and regional subsidy group Medienboard Berlin-Brandenburg will co-sponsor the inaugural Berlinale Keynotes, industry-related presentations by leading members of the U.S. and European film business.

The Keynotes, set for Feb. 13 at the Ritz-Carlton on Potsdamer Platz, will feature executives from such companies as Sony Pictures, U.K. computer game developer Lionhead Studios, France's Quantic Dreams, Google Video, MySpace, Warren N. Lieberfarb & Associates, Artists Without a Label and 2 Degrees Ventures, organizers said Monday.

"Across the world, film and media creatives are currently faced with the question as to how the technological paradigm shift will affect them and what they should do in order to be successful into the future," Medienboard managing director Petra Mueller said. "With the Berlinale Keynotes, we wanted to create an international format for issues on the future of the industry."

The Keynotes are a clear sign that the business of film is becoming an increasingly central part of the Berlin festival and its ever-expanding European Film Market.

"The Berlinale also sees itself as a platform for the discussion of the new challenges and strategies for the film industry and film culture in general," Berlin festival director Dieter Kosslick said. "Alongside the European film market, the co-production market and the talent campus, the Berlinale Keynotes ideally complement what we have to offer professionals within the industry."

Participation in the Berlinale Keynotes is by invitation only.

The 57th Berlin International Film Festival runs Feb. 8-18.