Betty White Voted America's Most Popular, Trusted Celebrity


According to a recent poll, the “Hot in Cleveland” actress ranks above Denzel Washington, Sandra Bullock and Kate Middleton as highly prone to drive brand purchase.

When it comes to Betty White, America still can’t get enough.

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Following the 89-year-old actress’ explosion of popularity in 2009 and 2010, White’s stock is still surprisingly high. The Hot in Cleveland actress was recently found to be the celebrity whose endorsements are most likely to drive business in a poll conducted by Reuters/Ipsos.
In terms of popularity, White topped her The Proposal co-star Sandra Bullock, Denzel Washington, Clint Eastwood and Tom Hanks with a favorable 86% rating. White also edged out Kate Middleton, Oprah Winfrey and Michelle Obama as the most trusted celebrity in the United States.

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Not faring so well in public opinion were Paris Hilton and Charlie Sheen, who scored unfavorable ratings of 60% and 52% respectively. Britney Spears, currently wrapping the North American leg of her Femme Fatale tour, tied Kanye West at 45%.
More than 2,000 adults were questioned for the survey, with respondents asked to rate 100 personalities from the world of entertainment, news and sports. Elected officials were not included.

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Find the top 10 most and least popular stars below. For more stats, see the full survey results here.

Most Popular:

1. Betty White - 86% Favorable
2. Denzel Washington - 85%
3. Sandra Bullock - 84%
4. Clint Eastwood - 83%
5. Tom Hanks - 81%
6. Harrison Ford - 80%
7. Morgan Freeman - 79% (tie)
7. Kate Middleton (Duchess of Cambridge) - 79% (tie)
9. Will Smith - 77%
10. Johnny Depp - 76%

Least Popular:

1. Paris Hilton - 60% Unfavorable
2. Charlie Sheen - 52%
3. Britney Spears - 45% (tie)
3. Kanye West - 45% (tie)
5. Arnold Schwarzenegger - 44%
6. Tiger Woods - 42%
7. Kim Kardashian - 38%
8. Mel Gibson - 33%
9. Donald Trump - 31%
10. LeBron James - 29%