Beyonce and Jay-Z Help Louvre Museum Break Visitor Record
The Louvre in Paris received a record 10.2 million visitors in 2018.
The Louvre in Paris, the world's most visited museum, received a record 10.2 million visitors in 2018, numbers boosted by a video clip shot by Beyonce amid its paintings and sculptures.
The Louvre also mentioned in a statement Thursday the success of its flagship exhibition on French master Delacroix as a reason for the record.
The "Apeshit" video of Beyonce and husband Jay-Z, featuring the Mona Lisa and other world-famous artworks, has been viewed over 146 million times on YouTube.
The museum noted a significant rise in foreign visitors — almost three-quarters of total visitor numbers — mostly from the United States, China, other European countries and Brazil.
Tourism in the French capital has rebounded since 2017 after a sharp fall following 2015 terror attacks.