Beyonce slated for first F1 Rocks

Black Eyed Peas, N.E.R.D. also headliners

LONDON -- Beyonce and Black Eyed Peas are among the headline acts for the inaugural F1 Rocks concerts in Singapore.

The announcement was made Tuesday at the official launch of F1 Rocks in London, attended by Formula One honcho Bernie Ecclestone. Others acts set to perform during the F1 Rocks Singapore event, which takes place Sept. 24-26 at Fort Canning Park, Singapore, include ZZ Top, Simple Minds, N.E.R.D and Chinese pop star Jackey Cheung.

F1 Rocks Singapore is the first in a series of multi-artist live events resulting from a deal between Universal Music Group International joint venture company All The Worlds, which has partnered with motor racing body Formula One Administration Ltd to create a global entertainment platform that will see international artists perform live at Formula 1 locations around the world.

Speaking at the launch event, Ecclestone spoke of his excitement at launching F1 Rocks and described partnering Formula One with the music business as "something that we've been talking about doing for an awfully long time." He adds: "We've never found the right partners-now we have."

Commenting on the international business benefits generated by F1 Rock, Becky Morgan, COO, All The Worlds, added: "Formula One is the world's largest annual sporting series, so for us it's a great way to tap into global broadcasters."

According to All The Worlds CEO Paul Morrison, the target for next year's F1 season is to have approximately 6-8 F1 Rocks events taking place around the world, although he was unable to confirm what countries these would take place in or the dates. He did, however, say that All The Worlds is currently in the process of finalizing the next two locations with the event's appointed global booker/promoter John Giddings.

Broadcast content resulting from the inaugural F1 Rocks event will comprise of two strands -- one being an hour-long entertainment show featuring celebrity interviews, live music performances and lifestyle features, starring personalities from F1, music, film and TV. The second element will be music performances, available "as live" to broadcasters with a 30 minutes delay on the live show. All content is being made available to Formula One's international broadcast partners.

Tickets for F1 Rocks Singapore go on sale Aug. 5 at the F1 Rocks website. Ticket prices range from $150 Singapore-$210 Singapore ($105-$145). LG Electronics is F1 Rocks' Singapore title launch sponsor.

The F1 Rocks Singapore line-up is:
Sept. 24 - Jackey Cheung, Da Mouth, Sodagreen
Sept. 25 - ZZ Top, Simple Minds, N.E.R.D
Sept. 26 - Beyonce, Black Eyed Peas