Big bout is a certain PPV haymaker
EmptyWhen Oscar De La Hoya and Floyd Mayweather Jr. step into the ring Saturday night at the MGM Grand Garden Arena in Las Vegas, it will be a potential match for the ages in boxing — and in pay-per-view as well.
The marketing machine has gone into overdrive for the fight, with the promoters (who include De La Hoya) and HBO Pay Per View tagging it as a Super Bowl and a Hollywood movie premiere all wrapped into one. And the match between the Golden Boy (De La Hoya) and an undefeated bad boy (Mayweather) could in fact deliver on the hype and break standing PPV records.
Not that anyone needs to set any records. Those in the industry say the PPV business has never packed a harder punch, with boxing, World Wrestling Entertainment, Ultimate Fighting Championship mixed martial arts cards and other programming delivering big time for the nation's 61 million PPV-enabled households.