Big Tent, Discovery Kids in licensing pact
Big Tent Entertainment has signed on as the exclusive U.S. licensing agency of record for Discovery Kids. Under the long-term agreement, Big Tent will represent some of Discovery Kids' most popular animated properties including "Growing Up Creepie," "Kenny the Shark" and "Tutenstein, as well as their hit live action series "Endurance, Flight 29 Down" and "Trading Spaces: Boys vs. Girls." Big Tent will also spearhead licensing efforts for "Paz," "Wilbur" and "The Save-Ums," all part of the "Ready Set Learn!" preschool block that airs on both the Discovery Kids Channel and TLC. In addition to acting as Discovery Kids' licensing agent, Big Tent will collaborate on the overall brand marketing strategy for the Discovery Kids' properties.