Billboard branching into country awards


Billboard is looking to expand its awards brand in Nashville by creating a Billboard Country Music Awards telecast. Billboard already has successful TV franchises with the "Billboard Music Awards," which honors the top sellers of the year, the "Billboard Latin Music Awards" and a weekly Spanish countdown show.

"Country music is very important to Billboard, and we would love to put the spotlight on its brightest stars," said Tamara Conniff, executive editor and associate publisher of Billboard. "We are in early discussions to determine our plans. If this is something Nashville thinks would be good for the country music industry, we would love to do it."

No broadcast partner has been confirmed for the Billboard Country Music Awards or the Billboard Music Awards, but negotiations for both are taking place.

Billboard also is home to the Billboard Touring Awards and the Billboard R&B Hip-Hop Awards.

Billboard is owned by Nielsen Business Media, parent company of The Hollywood Reporter.