Billboard, Fluid develop music competition

Collaboration to discover new artists

Billboard has teamed with music-services company Fluid Music to develop a reality competition series, marking the publication's first venture into unscripted TV.

"Billboard Next" will combine a competition and Web site to discover emerging artists. Perfomers will submit footage via the site to be voted on by the public; those with the most votes will compete live on television.

Associated Talent Management will consult on the format and handle licensing and distribution deals. The companies are planning to shop the project to TV networks.

Said Fluid CEO Lorne Abony: "The Billboard brand combined with our capabilities and ATM's experience in both the entertainment and music industries is key to making this show a success."

For ATM, Dan Levin will coordinate the production and distribution of the show. (partialdiff)