Billie Eilish Launches Voting Initiative for First-Time Voters: "There's No Excuse at This Point"

Billie Eilish - Getty - H 2020
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"If you care about yourself, if you care about your friends and racial injustices and climate change, then you've gotta vote," the 18-year-old singer said on Instagram.

Billie Eilish took to social media on Thursday night to announce the launch of her new voting initiative, even if it's the last thing she wanted to be doing.

"Hello!" the pop star kicked off the video, addressing her followers with a characteristic teenaged eye-roll. "So, I wish that I didn't have to be making this video because I really wish I could just not give a f--k and it would be fine, and I wouldn't have to worry about any of this stuff. But as much as I don't want to be involved in this f--king s--t, as in politics and as in this election, I think it is incredibly important that we all involve ourselves. Even if we'd rather stab ourselves in the face than talk about it, we need to talk about it."

Eilish went on to explain that her fans could text "BILLIE" to 50409 to register to vote in the upcoming presidential election or double-check the status of their registration.

"It's basically a pledge," she continued. "Just because I think that I'm gonna need a promise from a lot of you guys, especially a lot of you new 18-year-olds. Like me, this is gonna be my first time voting. I used to not care about this kinda thing, and I think it's really, really important that you care... Register to vote. Please vote. It really, really matters.

"I wish I didn't have to do this but it's come to this point and it's really important," the singer reiterated, before concluding, "If you care about yourself, if you care about your friends and racial injustices and climate change, then you've gotta vote. Like, there's no excuse at this point. You know? I love you. Stay safe, wear a mask. Vote."

Earlier this summer, Eilish took action by taking the stage at the 2020 Democratic National Convention, performing her latest single "My Future" and giving a stirring speech in support of presidential candidate Joe Biden.

This story first appeared on Billboard.com.