BitTorrent Partners With Cinedigm to Promote 'Arthur Newman'

2012-31 FEA Toronto Arthur Newman H

Colin Firth and Emily Blunt star in Ariola’s dark comedy-drama "Arthur Newman."

The company, famous for technology popular among Internet pirates, teams with the film distributor in a bid for legitimacy.

In a partnership that is sure to make many in Hollywood uneasy, BitTorrent Inc. -- the company behind the digital file-sharing technology that has been put to illegal use by Internet pirates -- is pairing with Cinedigm to promote Arthur Newman, an upcoming romantic comedy starring Colin Firth and Emily Blunt.

"Utilizing the BitTorrent suite of software products," reads an upbeat press release, "Cinedigm will invite fans to view – exclusively -- the first seven minutes of the film prior to its theatrical release. Additional materials will include stills from the film, the official one sheet and the film trailer."

The arrangement is a calculated one for the San Francisco-based technology company, a fact that it openly acknowledges.

“This is a visionary move by Cinedigm and represents a significant shift in how the media industry perceives BitTorrent,” says Shahi Ghanem, Chief Strategy Officer of BitTorrent, Inc. “Cinedigm is leading a renaissance in indie content distribution and BitTorrent is a great fit as a technology partner.

Arthur Newman opens on April 26.