Black Eyed Peas' Fergie Expands Nail Polish Line

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Deal with Wet 'N' Wild calls for launch of 21-color collection in January.

This story first appeared in the Nov. 9 issue of The Hollywood Reporter magazine.

Beauty brand Wet n Wild never had a celeb “face” until it chose Fergie as global brand ambassador in March, rolling out a Fergie nail polish line.

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January will see the debut of Fergie for Wet n Wild, a 21-product line. “She picked all the colors,” says vp marketing Brian Talbot.

A typical Wet n Wild polish sells for less than a buck; Fergie’s cost three times that and have sold more than the past two years of Wet n Wild’s nail polish launches combined.

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“After the nail sales, we decided to do a full Fergie line.”