Blacks and the Movies

A new study reveals surprising habits of an underserved audience.

It shouldn't surprise Hollywood that Sony/Tri-Star's Jumping the Broom, the first African-American-themed film to open during the summer, is generating solid box office, grossing $25.8 million through its first 10 days. A new study commissioned by BET Networks reveals the increasing power of black audiences at the multiplex. 

Chart Data: BET Networks' REEL Fact: Movie Goer Consumption Study