Blake Lively's Website Gets a Name

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It reminds us of canned fruit jams.

Blake Lively's upcoming website has been given an official name: Preserve.

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While E! Online is reporting that Preserve is set to go live next week, the news website didn't list a specific date. However, the New York Post has reported that the lifestyle and e-commerce site will launch July 23. Preserve will feature one-of-kind handmade pieces that will be curated by Lively, and will be available for purchase through the site.

Based on the project's name alone, we're betting that preserved marmalade could be up for grabs.