Blockbuster, TiVo team up

Rental giant and DVR pioneer to cross-promote products

NEW YORK -- Blockbuster and TiVo unveiled a cooperation Wednesday that covers the delivery of Blockbuster’s library of digital movies via TiVo DVRs, which in turn will be sold by Blockbuster in its stores and on its Web site.

The companies didn't disclose financial details.

Under the deal, Blockbuster OnDemand, which offers content that consumers can buy and rent, will be integrated into various broadband-connected TiVo DVRs. The service integration is expected in the second half of 2009.

Also, TiVo DVRs will be sold at thousands of Blockbuster stores and online.

The companies also plan a cross-marketing campaign.

“We are excited to be teaming with TiVo, the company that created the DVR, to make Blockbuster’s entertainment content readily available to their millions of subscribers,” said Blockbuster chairman and CEO Jim Keyes. “Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our OnDemand service but also from our stores and through our by-mail service as well.”

TiVo president and CEO Tom Rogers said the deal further shows that TiVo is a "universal solution for content providers, making it a one-stop shop for any content through broadband or linear distribution straight to the TV."

Netflix and already provide online video straight to TiVo users.

Blockbuster shares rose 9.6% on Wednesday to 80 cents. TiVo’s stock ended 3.2% higher at $7.20. Netflix shares declined 4.3% to $41.56.