The Blonds Want to Dress the Everywoman

The Blonds SS17 - Getty - H 2016
John Lamparski/Getty Images

After designing tour costumes for a who's who of pop music, the designers are expanding their vision.

They've created elaborate tour costumes for some of the biggest names in pop -— Beyonce, Katy Perry, Madonna, Miley Cyrus, Nicki Minaj and Selena Gomez included -— encrusting them in jewels for days.

But after a decade together, The Blonds designers Phillipe and David Blond are changing their approach.

“This time, we’ve stripped it down,” Phillipe said backstage at the designers' spring 2017 show at Milk Studios on Sunday night. “Down to the skin,” added David.

The designers showed corset bodysuits and gowns, distressed cotton and chiffon, in a palette of nude hues. 

DAZZLE: A model at The Blonds' spring presentation. (Photo: Getty Images)

Not that there wasn't still sparkle. “We’re evolving,” said David. “There are still spectacle pieces, but we wanted to take everything we learned and put it into building special occasion wear for women.”

The show brought out many of the usual front-row suspects. Kelly Osbourne — her tiny dog in hand — and Amanda Lepore had cameras flashing, arriving moments before the show began. Also spotted: Christina Milian, British singer and actress Cynthia Erivo, rapper DeJ Loaf and Orange Is the New Black’s Dascha Polanco and Vicky Jeudy. But no one caused more of a frenzy than Cleveland Cavaliers’ Iman Shumpert and fiance Teyana Taylor.

POWER COUPLE: Teyana Taylor and Iman Schumpert at The Blonds presentation. (Photo: Getty Images)

“It’s been overwhelming, but in a good way,” said Taylor of the attention she's been getting since starring in Kanye West’s much talked about “Fade” video and walking in his Yeezy Season 4 show. “I’ve been in the game for a long time, and I work really hard. I feel like I’m finally getting my just do. You know? So, it’s amazing.”

The 25-year-old choreographer and singer, signed to West’s GOOD Music, has a soon-to-be-released Reebok collaboration, a workout DVD in the works and recently nabbed a recurring role in VH1’s The Breaks.

“It’s been busy,” she said. “I was originally out here filming the show, and it just happen to be the same time as fashion week, so between filming and meetings and fashion shows and fittings, it’s been very, very hectic.”

Will she be making it to the fashion shows abroad following NYFW? “Oh I sure will,” she said with a grin.

Other guests included power stylists Ty Hunter and June Ambrose, as well as Johnny Wujek, who works with Perry.

“Ten years — they’re gonna go big,” said Wujek, before the lights went down and show began.

Models resembled Amazonian warriors with rhinestone labret piercings and big, untamed platinum curly hair, as they walked in sky-high custom Christian Louboutin shoes. Inspiration came from Japanese painter Hajime Sorayama, Tina Turner’s performance in Mad Max Beyond Thunderdome and mythological goddesses Venus and Aphrodite.

The designers have a very similar aesthetic, they said.

“We challenge each other in really positive ways,” said David. “But you know, we always have different ideas, we pitch back and forth to each other, and eventually, what comes out of those challenges and creative differences is even better than what we started with.”

And 10 years from now?

“Hopefully, we’ll have expanded to the point where we can have an offering for anybody and everybody to feel a little bit blond,” he joked. “That’s really the goal.”

THE BLONDS: David and Philippe Blond at their spring show. (Photo: Getty Images)

Select pieces from the collection will be sold at “FYI” in a three-day shopping experience in MADE’s effort to bring the clothes off the runway and directly into customers' hands (Sept. 12-14, from 12 p.m. to 8 p.m., inside Milk Studios).