Blue Entertainment taps Rosen

He becomes an exec vp in sports representation

Lon Rosen has joined Blue Entertainment Sports Television as an executive vp in its sports and entertainment representation practice. He previously served as a WMA vp in the agency's sports marketing division.

"BEST has proven they are a major player in the sports and entertainment industries," Rosen said. "Their vision and my practice are a perfect combination and I couldn't be more excited about the opportunities that lie ahead now as a part of the BEST group."

Rosen's roster at BEST is expected to include Earvin "Magic" Johnson, James Worthy, Matt Vasgersian, John Saunders and Jenn Brown.