Blueprint has plans for TV exec pair


Two leading international television veterans have joined the creative ranks of Blueprint Entertainment as the production and finance house ramps up its production and development volume.

Marla Ginsburg joins Blueprint as senior vp and will be responsible for developing, packaging and managing a slate of content targeting both traditional television and new-media platforms. Her focus will be in both the domestic and international marketplace, and she will be looking to expand Blueprint's slate of co-production projects.

In addition, Ellie Hannibal comes on board as senior vp creative affairs, where she will primarily focus on development and production of one-hour and half-hour television series for the U.S. cable and broadcast networks.

Ginsburg also will be looking at other business opportunities and new business models in her new role. She will report to company principals and founders John Morayniss and Noreen Halpern, who also serves as president.

Ginsburg has previous international experience, having run the international television division for French studio Gaumont and worked with such companies as Canal+, TF1 and M6 in France over a 15-year period. In the U.S., she worked as a consultant to a number of film, television and Internet companies including GoFish, Kaplan Thaler Agency, Landscape and MGM.

While at Gaumont, Ginsburg was responsible for developing and executive producing "Highlander: The Series," a major domestic syndication hit and notable worldwide player. She also developed the hit U.S. series "La Femme Nikita."

"Marla is a perfect fit for Blueprint given her experience and relationships both in the U.S. and in the international marketplace," Morayniss said. "She is creative, passionate, entrepreneurial and an out-of-the-box thinker who understands the needs of an independent studio."

Hannibal was head of development for Rick Berman's Paramount-based Rick Berman Prods. small-screen shingle, where she developed programming. Before that, she was senior vp at Jersey Television, where she was involved in all aspects of development and production for Jersey's slate of comedy, drama, reality and longform programming. During her tenure, she developed ABC's critically hailed "Karen Sisco" for ABC and served as co-producer on the Comedy Central hit "Reno: 911."

Hannibal will report to Halpern.

Ginsburgh and Hannibal will be based at Blueprint's Los Angeles offices. The company also has offices in Vancouver and Toronto.