Puma pacts

Puma has said that it is partnering with Los Angeles-based Meteor Worldwide in an effort to broaden and expand its entertainment marketing division. As part of the agreement, Meteor will help facilitate and execute motion picture placement, promotion and integration for select Puma collections in collaboration with Puma's entertainment marketing and international public relations divisions. Seth Schur, vp product and brand integration for Meteor Worldwide, will head the account.

Stone grows Beard

Stone America Licensing Llc. has been appointed the exclusive licensing agent by Olympic gold medalist, model and TV host Amanda Beard and her manager, Evan Morgenstein of Premier Management Group. Initially, Stone America will offer both manufacturers and retailers the right to license apparel, accessories, health and beauty products, jewelry, calendars, posters, eyewear, exercise equipment and more.

NMA hits slopes

NMA Entertainment & Marketing has added Burton Snowboards to its client roster. NMA said it will develop marketing strategies, including entertainment outreach components, product integration opportunities, entertainment-driven strategic alliance partnerships and celebrity alliance programs.

IFC sips with Skyy

Skyy Vodka is partnering with the Independent Film Channel for the spirit brand's first on-air marketing. As the exclusive vodka of IFC, Skyy will sponsor the network's Saturday night programming and will be integrated in customized original content created by IFC, featured on-air and online throughout 2007.