BMW is new sponsor of Berlin film festival

Replaces VW as one of the main sponsors of 60th edition

COLOGNE, Germany -- BMW has signed on as a main sponsor of the 60th Berlin International Film Festival, replacing Volkswagen, who had pulled out after years of providing cars for the festival and its guests.

BMW will also sponsor the festival's Golden Bear VIP Lounge.

Cosmetics giant L'Oreal Paris and German pubic broadcaster ZDF are the other two main sponsors of the 60th Berlin festival, which is set to run Feb. 11-21