Bob Gersh Joins the Board of the Aspen Art Museum (Exclusive)

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The announcement coincides with the beginning of its annual ArtCrush festival on August 3.

Some of the biggest players in L.A.’s industry art crowd are heading to Aspen over the next few days, including the Gersh Agency’s Bob Gersh who is joining the board of the Aspen Art Museum.

“This is one of the cutting edge contemporary museums in the country,” says Gersh. “And it’s an especially exciting time now that they’re constructing the new building that Shigeru Ban has designed. He was one of the junior architects for MOCA and he’s a world-class architect.” (Ban is best known for his “invisible structure” techniques that incorporate structural elements into the design. A good example is the Centre Pompidou-Metz museum in Met, France.)

The museum begins its three-day ArtCrush benefit festival, which will draw the likes of Bradley and Colleen Bell (Bradley is executive producer and head writer of The Bold and the Beautiful) and William Bell (creative consultant on The Young and the Restless) on Aug. 3.

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The event includes the honoring of contemporary artist Roni Horn with the Aspen Award for Art; a contemporary art auction led by Sotheby's Tobias Meyer; and the WineCrush tasting party at the home of collectors John and Amy Phelan.

“We think this is the biggest art event of the summer in the U.S.,” says museum director Heidi Zuckerman Jacobson. “We draw a significant number of the country’s museum directors and a major portion of the important collectors. Aspen’s presence in the art world far outweighs its physical size.”

This is the seventh time around for the event that brings together a mix of roughly 300 art collectors, gallery owners and wine connoisseurs. ArtCrush is hoping to raise $1.5 million for the museum’s programs.