Bohm upped at NBC Uni's int'l TV arm


Global TV marketing veteran Pauline Bohm has been promoted to senior vp marketing at NBC Universal International Television Distribution.

She will continue to create marketing strategies for the division's TV and feature film portfolio while also taking charge of international brand strategy.

In addition, Bohm will be responsible for the division's presence at all international sales markets and events and is charged with identifying new and innovative marketing practices and methods of client support.

"Pauline has done an outstanding job in taking our marketing efforts well beyond expectations and plays an instrumental role in our overall business," Belinda Menendez, president of NBC Universal International Television Distribution, said Friday.

Bohm most recently was vp marketing at the division, a position she has held since joining NBC Universal in 2004. Before that, she was senior vp international marketing at Pearson Television International and executive director of NBC advertising and promotion from 1985-96.

Meanwhile, Rachel Mansson has been promoted to vp marketing at the division's international new-media unit. She was marketing director of international new media, a post she has held since 2005.

Bohm is based in Los Angeles and reports to Menendez. Mansson is based in London and reports to Bohm.