Box Office: 'Moana' Welcomes $6.4 Million to Stay No. 1 Friday

Moana You're Welcome Movie Clip Still - H 2016

The horror film 'Incarnate,' the only new wide release, is heading toward a debut just north of $2 million.

Moana topped Friday's box office with $6.4 million to bring its domestic tally to $98 million after 10 days in theaters. The Disney-animated film looks to land at No. 1 domestically for its second weekend in a row. After earning $81.1 million from 3,875 theaters over the five-day Thanksgiving holiday, it should hook around $27 million to $28 million this weekend (that would be less than a 50 percent drop from last weekend).

Warner Bros.' Harry Potter spinoff Fantastic Beasts and Where to Find Them, now in its third weekend, also is showing strong staying power, earning another $5 million Friday and bringing its domestic total to $170 million. The film will likely land at No. 2 for the weekend. The Eddie Redmayne-starring film passed the $500 million worldwide milestone Wednesday.

This weekend's only major wide release, the horror film Incarnate, earned an estimated $915,000 on Friday. It is expected to earn just north of $2 million from 1,737 theaters this weekend.The $5 million film is being released under the Blumhouse label BH Tilt.

Insiders were aiming for Incarnate to parallel the success of BH Tilt's earlier release, horror film The Darkness, which had a strong $4.95 million opening weekend.

The model for the release of Incarnate is a bit different from traditional releases. The film is using targeted marketing and opening in fewer theaters than a traditional studio release in an effort to focus on dedicated horror audiences. Directed by San Andreas helmer Brad Peyton and starring Aaron Eckhart and Carice van Houten, Incarnate follows an exorcist who can tap into the minds of the possessed. The exorcism of a young boy, however, challenges his abilities.

Two other holdovers — Allied and Arrival — took in $2.2 million and $2.1 million, respectively. Each film is on track to earn around $7 million this weekend, and land in the top five. Arrival, Paramount's sci-fi alien film starring Amy Adams, hit the $100 million milestone globally Friday.

Because people are recovering from the Thanksgiving holiday and busy preparing for the upcoming Christmas festivities, there likely won't be another huge breakout domestic weekend at the box office until Disney and Lucasfilm's next Star Wars installment, Rogue One, hits theaters on Dec. 16.