Box Office Report: 'Immortals' Looking at $33 Mil to $35 Mil Weekend

Immortals Film Still Group - H 2011

Immortals Film Still Group - H 2011

The film's performance is a notable victory for Relativity Media, while Adam Sandler's family pic "Jack and Jill" on course for $25 million debut; "Puss in Boots" still holds strong at No. 3.

Relativity Media's R-rated action-epic Immortals, headlining Henry Cavill, is on course to top the Friday box office with $13.5 million to $14 million, putting it course to gross north of $33 millon for the weekend if business stays strong.

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Tracking had suggested a $25 million to $26 million opening weekend for Immortals, but the film is overperforming on the strength of fanboys.

Sony's new Adam Sandler Thanksgiving comedy came in No. 2 on Friday with an estimated gross of $9 million, give or take. The PG family film is now expected to gross $25 million for the weekend, which could be enough to beat holdover Puss in Boots, which nevertheless remains a strong player in its thrid weekend.

Puss in Boots is estimated to gross $8.5 million on Friday for a $23 million weekend.

Clint Eastwood's Leonardo DiCaprio starrer J. Edgar, the weekend's third new entry, is expected to gross $4 million on Friday for a projected $10 million to $12 million weekend, in line with Warner Bros.' projections for the adult film.

Ryan Kavanaugh's Relativity, which fully financed and produced Immortals, is counting on fanboys to buoy the violence-laced R-rated film, a fantasy adventure along the same lines as box office hit 300. Immortals, a key test for Relativity, cost $75 million to produce after tax rebates.

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Immortals scored high marks in test screenings, and also stars Mickey Rourke, Stephen Dorff, Isabel Lucas, Kellan Lutz, Freida Pinto and Luke Evans. The pic opens day and date in a number of key territories, including China (through Relativity's co-venture with Skyland), Germany, Italy, the U.K., South Korea, Japan and South Korea.

Relativity insiders say Immortals only has to open to $25 million for the company to be on sound financial footing, since so much of the budget was financed through foreign presales.