Box Office: 'Vacation' Hits the Road Wednesday With So-So $3.8M
The New Line Comedy got a head start on 'Mission: Impossible — Rogue Nation' by opening Wednesday.
New Line and Warner Bros.' comedy Vacation opened to a so-so $3.8 million Wednesday after receiving a B CinemaScore from audiences.
Wednesday's take included $1.2 million in late-night Tuesday showings.
The reboot of National Lampoon's classic Vacation series is playing 3,301 locations in North America. It came in behind fellow New Line comedy We're the Millers, which took in $6.8 million on its first Wednesday in summer 2013 on its way to a five-day gross of $37.9 million.
Vacation, starring Ed Helms, Christina Applegate, Leslie Mann and Chris Hemsworth, hoped to hit $30 million for the five days, but, based on Wednesday, returns may not get there. The movie, costing a modest $30 million to produce, opened midweek to get a jump on Mission: Impossible — Rogue Nation, which hits theaters Friday.
Warners often opens its summer comedies on a Wednesday. Earlier this summer, Magic Mike XXL earned $9.3 million when launching on Wednesday, although that film had the advantage of opening on the eve of the Fourth of July weekend. In June, the front-loaded Entourage grossed $5.4 million on its first Wednesday.
Marking screenwriters Jonathan Goldstein and John Francis Daley's directorial debut, Vacation centers on Rusty Griswold (Helms), now an adult, who takes his own family on a road trip to Walley World.
Rogue Nation, which sees Tom Cruise reprising his role as Ethan Hunt, will open in 3,800 theaters in the U.S. this weekend. From Paramount and Skydance Productions, the actioner is expected to win the weekend with a debut in the $40 million range.