Box Office: 'The Walk' Opens Wednesday to $240,000 in Exclusive Imax Run
The Sony/TriStar movie stars Joseph Gordon-Levitt as French artist Philippe Petit, who walked on a high wire between the Twin Towers of the World Trade Center in 1974.
Robert Zemeckis' The Walk opened to $240,000 Wednesday as it began its exclusive run in 450 Imax and premium large-format theaters designed to highlight the film's spectacle and 3D format.
The Walk, kicking off the New York Film Festival last weekend, stars Joseph Gordon-Levitt as French artist Philippe Petit, who gained fame after he walked on a high wire between the Twin Towers of the World Trade Center in 1974.
Sony/TriStar is billing the film as a love letter to the Twin Towers, as well as to 1970s New York and Paris. The Walk is based on Petit's book To Reach the Clouds and was adapted for the big screen by Zemeckis and Christopher Browne.
Sony is also touting the fact that The Walk is rated PG, meaning it is fine for kids. Also starring Ben Kingsley, the movie's net budget was $35 million.
By opening The Walk first in Imax and PLF locations, Sony hopes to whip up strong word of mouth before the film opens nationwide Oct. 8. Universal employed the same tactic for Everest, which debuted to $2.2 million its first day, although that was a Friday, for a $7.2 million weekend. The Walk is eyeing $3 million for the weekend.